Why You Should Read: How Intellectual Property Laws Affect Tech Innovation

Today the whole world exists in the digital environment and, therefore, it is an influencer, a streamer, content creator who seem to many young people to be a dream job. Children now would obviously choose to become a YouTuber, TikToker or Twitch streamer, instead of being ordinary workers with mainstream professions. Most of them however do not realize that this is not at all easy to attain. The Platform Economy: Winners, Losers and Inequality essay gives a very sharp, zoomed-in perspective to the reality of individuals who earn money by producing digital content at the internet and their mismatch against the system and levels of inequality.
This imperative book blows the smoke out of the fact that it is not as easy as we imagine to be rich in the platform economy. The minority of the most prolific artists reap high rewards whereas the others are barely making both ends meet earning a fraction of the living wage. Even those small businesspeople who have thousands of followers can not afford to live on the content creation only, because it does not guarantee the daily necessities of life. Artists such as Marta Llanos are fine examples of how hard it is to live an online life without a full job.
I also got a clear insight of how platform-based monetisation occurs reading the paper. Even though it is possible to implement revenue-sharing solutions on websites like YouTube and Twitch, the profits will remain minuscule unless a creator takes interest in hundreds of thousands of views per month. The second aspect the article elaborates is that other artists use brand partners and advertising sponsorships to make extra income, which, hypothetically, has no middle class within the creator economy, online or otherwise.
In addition, this article deals with increased economic divergence both in Europe and within it (between Northern and Southern states). Micro-influencers are not being rewarded in the endeavors they are making even with the increased investment in influencer marketing. This uneven balance in unequal predicates on the difficulty of the new small-scale content providers in the market without substantial financing.
It is important, that the paper explains the existence of this imbalance, presenting the wider social implications it has and underlining the adolescents, part time workers and women as the most affected categories. It also talks of how even in its new promise, the platform economy is intensifying the old economic and gender imbalances, especially in the period of an economic crisis and job security.
In case you would like to find out the truths about the real life of digital producers, the faults of the platform-based economy model, you are to read The Platform Economy: Winners, Losers, and Inequality. This interesting and provoking investigation is worth missing as it can alter the way you look at the world of influencers forever. To get more insight into the existing economic problem read the whole article by clicking
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